About Us

Son’s illness spurs new range of gluten free treets

Like everyone who develops a special dietary need, there is always a food you wonder if you can truly live without – for Todd Williamson that food was hotdogs.

When Todd developed a serious gastro-intestinal illness in 2007, a gluten and dairy free diet became a critical part of the treatment necessary to keep it in remission.

As anyone who as a family member with special dietary needs knows it changes the shopping, cooking and eating-out habits of the whole family. His parents, Brent & Jo Williamson, had run several cafes and regularly baked for customers with gluten intolerance. But their son’s love of hotdog's soon made them aware that while there were a lot of baked goods and bakery mixes available, gluten free hotdog's and takeaways were just about non-existent.

This could be a classic case of serendipity as Brent & Jo were in the throes of a new business venture, having just purchased the largest hotdog manufacturing plant in the South Island. It became the Williamson’s mission to restore the classic kiwi experience of sharing a parcel of takeaways to those with Coeliac Disease or gluten intolerance, with the proviso that it had to provide an equivalent, or better, eating experience than ‘regular’ takeaway products.

The original range of battered fish, hotdog's, donuts, meat patties and pineapple rings expanded to include mini hotdog's, fish bites and chicken bites to meet demand from family restaurants and caterers, and Easter sees the roll-out of their ‘gf treets’ range to selected supermarkets and specialist retailers nationally for those who want products on hand at home and for parties.

“While it is a niche market, it is a wonderful feel-good range to be dealing with, and we are very pleased with the response we have been getting from Coeliac's and retailers alike. ..At a gluten free food expo we had a woman in tears after eating the donut. It was the first one she had been able to have in over 20 years.” - Jo Williamson.

The Golden Goose gluten free range caters for those with Coeliac Disease and gluten intolerance:
Battered Fish, Hotdog's, Donuts and Chicken Strips.

Supermarket & Speciality Retailers - Look for them in your local stockists freezer to take home
Cafés, Restaurants or & Takeaways - Have a night off cooking and order straight off the menu

Print our flyer and give to your local retailer to encourage
them to stock our gluten free treats...

For information about coeliac disease, contact the Coeliac Society www.coeliac.co.nz
A good resource on all allergies is Allergy New Zealand www.allergy.org.nz